Why Reputation Management is Important

Teens are impulsive and self-absorbed – they post their thoughts, photos, and videos of the latest party, music festival, or Vegas trip without a second thought.  Chances are, they never go back and read what they wrote as they are off to the next new experience.

The reality is that it’s difficult to delete content once it’s been posted to the web.

More importantly, most teens and their parents don’t ever “Google” themselves to see what their public online reputation says about them.  Even though many teens and their parents don’t know, college admissions officers and HR recruiters do know.

Last week, California became the first state to pass bold legislation that requires social media sites to remove content and provide notice to minors (under the age of 18) that the content has been removed upon request.

These “digital erasers” are a good first step, as minors should not be punished for a post, rant, or questionable photo they posted when they were 15. But, before content can be removed, someone needs to know what’s public on the web in the first place.

Do you know what social media tools your children use?  Have they done a reputation audit?  Awareness is the first step.

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