Social Media gives us a way to network through creating a brand that we feel best represents us. Recruiters like social media because it gives them information about candidates that would never appear on a resume. When beginning your job search, it is important to audit all of your social media profiles to ensure that there is nothing that will stand in the way of you and your dream job. Everything you post should be working towards your advantage.
Some data from a survey from CareerBuilder.com:
- 37% of employers use social networks to screen potential job candidates. That means about 2/5 companies browse social media profiles to evaluate character and personality
- 34% of employers who scan social media profiles said they have found content that has caused them not to hire the candidate.
- Other reasons they decided not to offer the job: the candidate’s profile displayed poor communication skills, he or she bad mouthed previous employers, made discriminatory comments related to race, gender, or religion, or lied about qualifications.
- 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job.
Social Media Checklist
- Make sure every single one of your profiles is set to private
- Zero presence on social media can also be a red flag to employers. They may question your digital skills and your ability to keep up with the latest trends.
- Remove any posts about your previous or current employer
- Remove any pictures with alcohol or drugs in them
- Remove any posts that include offensive or derogatory language
- Make sure all of your profiles are free of typos and the posts are coherent
- Build a strong social network, actively engage with people in positive ways
- Pay attention to your clothing in posted pictures. Ex. Offensive t-shirts or costumes
- Swimsuit photos could stop you from getting the job, especially if it’s a conservative company
- Be wary of political posts, if you absolutely have to post something political, make sure it is respectful
- Some of us are over-sharers on social media, if that’s you, make sure your posts don’t contain consistently negative statements, excessive complaining or that they don’t represent a bad attitude
- Pinterest and Tumblr: be mindful of the pictures and comments you post
- Last but not least, Google yourself! If you are actively looking for a job, you should Google yourself at least once a month and get anything taken down that you don’t want to represent you professionally.