The Virtual Interview – The New Reality for College Recruiting

Interviews are stressful enough, but now college students must navigate new online recruiting tools to sell themselves to recruiters and hiring managers.

Due to decreased HR and travel budgets, ease of use, and time savings, many companies are turning to video conferencing tools to screen potential hires before moving to traditional face-to-face interviews in later hiring rounds.  In fact, video interviewing has increased 49% since 2011.

As this infographic from PGi shows, understanding best practices as it relates to video interviewing and body language is critical to interview success.

A few additional tips:

  • Be sure to test the technology before the interview
  • Check the lighting
  • Remove posters or memorabilia on the wall that may be offensive
  • Practice, practice, and practice!



Social Networks – Changing the Way Recruiters Search for Qualified Candidates

We all know that LinkedIn, Facebook, and Twitter are the Big 3 when it comes to the number of people using these platforms.  In fact, LinkedIn just hit a major milestone – over 200 million users.

What most people don’t know is how these social networking sites are dramatically changing the way recruiters search for and hire qualified candidates.  College students are social media savvy, but most haven’t leveraged these platforms with the sole focus of getting an internship or job. They need to NOW.

In this infographic:

  • 93% of recruiters use LinkedIn
  • 66% use Facebook to recruit candidates
  • 54% use Twitter to search for candidates

The benefits for recruiters are many:

  • Students are less likely to be dishonest regarding jobs, titles, and performance since all profiles are public
  • Key words to search for the “best candidate” can be used versus only looking at those who apply
  • Online recommendations provide a fairly accurate snapshot of the candidate as the author’s name and company are made public

With online recruiting increasing every year, it’s critical that every college student have a positive presence on the Big 3 social networking sites. If you’re not on LinkedIn, you don’t exist in the eyes of company recruiters.


LinkedIn: Revolutionizing The World of Recruiting

by obizmedia.
Explore more infographics like this one on the web’s largest information design community – Visually.



Let’s Start Talking Careers…Earlier

It’s interesting as parents how much time and effort we spend focused on academic achievement, college exam performance, and ensuring our kid’s resume is filled with extracurricular and service activities so they get in to the “right” college. Yet we rarely, if ever, talk to our kids about their passions and dreams and how that ties to jobs and careers after college.

The good news is that contrary to what you may believe, high school and college students seek advice about careers from their parents more than friends and teachers combined.  Both the challenge and the opportunity is for parents is to get informed, as the rules have changed.  Social media profiles, online recruiting tools, and even the types of jobs that are available today didn’t exist when we began the hunt for our first job.

I’ve spent the majority of my career as an online marketing and social media strategist helping clients from Fortune 500 companies to non-profits build their brands online using social media and online communities to tell their stories. After having mentored hundreds of young people and hired/managed interns and new college graduates globally, I realized that young people can build their own brand and increase their chances for internships and jobs if they have a personal strategy, focus on building their network early, manage their online reputation, and use clubs and organizations as a place to experiment with building skill sets and peering into industry options.

We’re all in this together, as we have success if our children find success. I want Career Onward to be a valuable resource for parents and students alike.  We offer free up-to-the-minute career information as it relates to social media, online reputation management, and new recruiting tools so you and your student can talk the same language.

We also offer consulting services to work one-on-one with students to build career strategies and personal branding plans that uniquely position and showcase their skills. We’ll deliver value by holding the students accountable, giving honest feedback, and setting milestones to ensure that execution happens.

Isn’t our end goal to raise productive, empathetic, and passionate world citizens who get to use their unique set of gifts and skills to create new solutions, solve tomorrow’s problems, and impact the world in a positive way?

Let’s start talking…early and often.

Why Reputation Management is Important

Teens are impulsive and self-absorbed – they post their thoughts, photos, and videos of the latest party, music festival, or Vegas trip without a second thought.  Chances are, they never go back and read what they wrote as they are off to the next new experience.

The reality is that it’s difficult to delete content once it’s been posted to the web.

More importantly, most teens and their parents don’t ever “Google” themselves to see what their public online reputation says about them.  Even though many teens and their parents don’t know, college admissions officers and HR recruiters do know.

Last week, California became the first state to pass bold legislation that requires social media sites to remove content and provide notice to minors (under the age of 18) that the content has been removed upon request.

These “digital erasers” are a good first step, as minors should not be punished for a post, rant, or questionable photo they posted when they were 15. But, before content can be removed, someone needs to know what’s public on the web in the first place.

Do you know what social media tools your children use?  Have they done a reputation audit?  Awareness is the first step.

How to Research a Company Before You Apply – 5 Things to Do

Since it’s more difficult than ever to get past a “phone screen”, it’s important that you focus on company research well before you contact a company, apply for a job online, or sign up for a campus interview.

5 Things To Do:

  1. Visit the company website – Take a an overall tour and pay special attention to the About section to get a good understanding of the company’s mission, culture, and leadership team
  2. Check to get high level company information and their competitors
  3. Go to and enter the company name to get the latest articles and press information on the target company
  4. Check to see if you or anyone in your network is connected to a contact at your target company.  Remember, it’s critical that you are on LinkedIn and have a professional, up-to-date profile first
  5. Follow your target companies on social media so you get all the recent news


8 Tips for Your Resume to Stand Out From the Crowd

Even in this digital world, a quality resume is still essential to your job search. And in a competitive market, it’s important to stand out from other job seekers. Once you have the basics covered —your resume has a clean look, it’s passed your grammar and spell check, and clearly presents your skills and experience, it’s time to incorporate some of these tips to take it to the next level.

  • Include Key Words – check the company website and LinkedIn profiles of others with similar job titles and job descriptions to ensure you’re including the right words. HR systems use key words to filter out resumes before a person even reviews applicant resumes, so this is a crucial first step.
  • Take a Targeted Approach – Focus on an industry or a specific type of job so your resume tells a rich story that will resonate with the audience
  • Add Social Media Profiles – Since resumes should be 1 page, including your LinkedIn profile is very helpful to recruiters as they can learn more about you.  Of course, this assumes that your LinkedIn profile is as professional and current as your resume!
  • Include Hyperlinks to Relevant Work – This is a great way to stand out if you have marketing materials you’ve created or a presentation on a relevant topic that you’d like to share.  Only include hyperlinks in resumes that are emailed as it will be marked as spam in most HR databases.
  • Send It to the Right Person – In addition to sending your resume to the address noted, do a little research on LinkedIn or Google to see if you can also find the hiring manager’s email address or contacts within the company that are a part of your network.  You can never have too many connections!
  • Create a Digital Friendly Version – Many HR systems do not like bullets, boldface type, indentions, unusual fonts, etc.  Have one beautiful copy you use for emails and in-person interviews and a digital version you upload to HR databases.
  • Make it Relevant – Tell employers what they want to know about you, not what you want to tell them about you.
  • Include Your Passions – Make it authentic as this differentiates you from other applicants.

College is The Time to Experiment

As parents, we all know that high school and college is a time of experimentation and we tend to shudder at the thought of our children testing boundaries and taking risks. Within the 14-22 age group, we tend to look at experiments as a negative process and outcome.

The definition of experiment is: a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

What if we openly discuss the idea of experiments with our children and how strategically and consciously (rather than impulsively) conducting a series of them can lead to discovering a new passion, confirm a decision or path, or lead to enhanced self-awareness?

College is the best time to test the waters as it relates to joining clubs, service organizations, or sports teams.  It’s not about resume building, but the opportunity to meet new people, learn about an industry, or provide the framework to make a dream come true like traveling to Africa or living in a foreign country.

A great example is a good friend’s daughter who has water-skied almost since she could walk. Her time on the lake served as great exercise, a stress reliever, and provided precious time with her family.  At the University of Texas, she saw a boat in the middle of campus promoting the water ski team. She put herself out there, made the team, and reaped all the benefits she had felt before—plus gained a new group of friends.

The next year, she checked off a bucket list item and studied in South Africa. She fell in love with the country and its people, and this year as a college senior, was hired as an Ambassador for the company to promote their tours.  Her passion became a paying job for a year!

Let’s ask our children what experiments they have planned. If they say none, brainstorm together.  Hopefully the next time you inquire, they get excited when asked and elaborate on their newfound friends and skills.