3 Tips for Successful Holiday Networking

The holidays are a time of merriment and good cheer, so it’s a great networking opportunity to meet or re-connect with extended family and friends in a low stress social setting. Your goal – articulate a 30 second pitch so you can follow-up with a nice LinkedIn note and a request for an informational meeting or call within 1-2 weeks while you’re interaction is still fresh in their mind.

3 Tips for Successful Holiday Networking:

  • Introduce yourself and make sure you get their first and last name
  • Clearly state what you’re studying, where, and what your goal is
  • Make a note of all people you met before leaving the party so you can look them up on LinkedIn, send a note with a request, and ask to connect

Pitch example: I’m a senior Corporate Communications major at (your college) hoping to apply my digital marketing skills for a Dallas company.

It works! Last December, one of our clients had 10+ informational sessions from holiday interactions and landed his dream job.

Career Tips: What You Can Do in 15 Minutes

We can all find 15 minutes right? I challenge you to take a break from social media, Netflix or napping and invest 15 minutes in your future. 1:3 professionals are on LinkedIn so it’s an important community to join.

3 High Value Things to do on LinkedIn:

  1. Upload a high quality headshot -look friendly & approachable
  2. Create a Title for your future self – instead of Student at….,, try Digital Marketing | May ’17 Grad
  3. Add an engaging Summary – it’s a great opportunity to show your personality, highlight skills, and clearly define what you are looking for

Still don’t know where to start? Search people at companies that have jobs you want and check out their profiles. Also visit our blog as we have more detailed Linkedin posts too!

Highlights from SXSWedu

For a first-timer, this educational conference was both invigorating and overwhelming.  With 15 sessions running simultaneously, it was impossible to cover everything. I focused my attention on Higher Ed and EdTech sessions, but wish I could’ve cloned myself, as there were still too many panels to choose from.

The exciting news is that innovation is coming to higher ed, most of which is being created and driven by tech entrepreneurs.  The question will be whether university presidents and faculty decide to embrace these changes and partner with companies or stand their ground and hold on to traditional models and methods.

Here are some nuggets that made an impact on me.

  • Chegg CEO, Dan Rosensweig, the textbook rental and learning platform company, is on a mission to transform higher ed, reduce costs, and improve graduation rates and job outcomes. He hired a polling company to interview college grads– here’s the sobering stats on why changes are needed FAST.
    • 50% of college grads wish they would have changed their major
    • 40% of college grads are underemployed, 18% unemployed
    • College grads leave with an average debt of $35.2K
    • In 2010, college grads were financially independent by 25, now the average age is 30
  • LinkedIn, at 277M users, continues to expand product features (portfolio and University pages) and users at the rate of 2 every minute.
    • Bottom line – college students must have a presence on LinkedIn and the quality of each profile matters more than ever before
    • Check out other LinkedIn stats here
    • See what companies and industries have the best internship to offer rates here
  • The topic of GRIT was mentioned in multiple sessions as educators grapple with how to teach it. It’s important.

Why Grit, not IQ, Predicts Success

Which Traits Predict Success? (The Importance of Grit)

The College Job Search Season is Here – Are you Linking In?

Late winter/early spring is a busy time for college students – first rounds of exams coupled with the start of the annual job search process.

Take advantage of career fairs, company networking events, and panels of speakers at club meetings as they all provide great opportunities to meet people and collect business cards. Be sure to have a small notebook with you to jot down names and companies in case they didn’t hand out cards.

After each event, make yourself memorable AND build your network by asking to connect with each person you met on LinkedIn.  Personalize your message, mention the event, and thank them for their time. Keep it short and sweet.

Using LinkedIn, you’ll get access to EVERY person’s professional network that accepts your request.  Think about that – given that the average LinkedIn user has over 300 connections.

Recruiters Using Social Media – The Increase in Importance May Surprise You

I understand as a business owner how important social media is to my company in terms of hiring as I review online profiles and LinkedIn recommendations on a routine basis. I also know how critical a robust online presence is as recruiters reach out to me directly regarding opportunities or to connect with me to ask if I know qualified candidates for an open position.

Based on the infographic by Staff.com, 92% of companies are using social media for hiring and they are not just using LinkedIn.  Believe these numbers as they are only going to increase, beef up your profiles, and give employers a reason to seek you out or confirm their first impressions.



Twitter – How it Can Help Your Job Search

Most people think 140 characters when the social network Twitter is mentioned. What people should think about is how Twitter can be used for company research and the hunt for internships and jobs.

Tips for using Twitter in the Job Search:

  1. Follow your university’s career center – If your career center doesn’t currently have a Twitter presence, follow ones that do -Harvard, Indiana, Wisconsin, Syracuse and NYU are schools that actively share jobs, tips and articles on Twitter

  2. Follow career handles of companies that are of interest to you – Google, Microsoft, GE, Facebook all share photos, videos, job information, and more.  Engage with their brand, ask a question, or retweet a great post

  3. Follow third party job related companies on Twitter  – BuddingUp, SimplyHired, InternQueen, iGradJobs and Indeed are just a few of the companies that post intern and new college grad jobs every day via Twitter

  4. Search for internships and jobs – Here are just a few of the many hashtags you can use: #internships #intern #jobs #hiring #entrylevel #career

  5. Tweet your LinkedIn profile– Take the initiative and send corporate or agency recruiters a link to your profile and ask about internships and jobs if you are truly interested in the company and don’t see postings on their website or social media platforms.  Caution: Make sure your LinkedIn profile is professional and current!

  6. Stay in touch with hiring managers and recruiters – If you meet a hiring manager or recruiter during a club meeting, career fair, or networking event, give them a business card with your LinkedIn profile and Twitter handle on it and ask if they are on Twitter. Follow them as a way to stay connected.

How have you used Twitter in your job search?

Social Networks – Changing the Way Recruiters Search for Qualified Candidates

We all know that LinkedIn, Facebook, and Twitter are the Big 3 when it comes to the number of people using these platforms.  In fact, LinkedIn just hit a major milestone – over 200 million users.

What most people don’t know is how these social networking sites are dramatically changing the way recruiters search for and hire qualified candidates.  College students are social media savvy, but most haven’t leveraged these platforms with the sole focus of getting an internship or job. They need to NOW.

In this infographic:

  • 93% of recruiters use LinkedIn
  • 66% use Facebook to recruit candidates
  • 54% use Twitter to search for candidates

The benefits for recruiters are many:

  • Students are less likely to be dishonest regarding jobs, titles, and performance since all profiles are public
  • Key words to search for the “best candidate” can be used versus only looking at those who apply
  • Online recommendations provide a fairly accurate snapshot of the candidate as the author’s name and company are made public

With online recruiting increasing every year, it’s critical that every college student have a positive presence on the Big 3 social networking sites. If you’re not on LinkedIn, you don’t exist in the eyes of company recruiters.


LinkedIn: Revolutionizing The World of Recruiting

by obizmedia.
Explore more infographics like this one on the web’s largest information design community – Visually.



Why Reputation Management is Important

Teens are impulsive and self-absorbed – they post their thoughts, photos, and videos of the latest party, music festival, or Vegas trip without a second thought.  Chances are, they never go back and read what they wrote as they are off to the next new experience.

The reality is that it’s difficult to delete content once it’s been posted to the web.

More importantly, most teens and their parents don’t ever “Google” themselves to see what their public online reputation says about them.  Even though many teens and their parents don’t know, college admissions officers and HR recruiters do know.

Last week, California became the first state to pass bold legislation that requires social media sites to remove content and provide notice to minors (under the age of 18) that the content has been removed upon request.

These “digital erasers” are a good first step, as minors should not be punished for a post, rant, or questionable photo they posted when they were 15. But, before content can be removed, someone needs to know what’s public on the web in the first place.

Do you know what social media tools your children use?  Have they done a reputation audit?  Awareness is the first step.

8 Tips for Your Resume to Stand Out From the Crowd

Even in this digital world, a quality resume is still essential to your job search. And in a competitive market, it’s important to stand out from other job seekers. Once you have the basics covered —your resume has a clean look, it’s passed your grammar and spell check, and clearly presents your skills and experience, it’s time to incorporate some of these tips to take it to the next level.

  • Include Key Words – check the company website and LinkedIn profiles of others with similar job titles and job descriptions to ensure you’re including the right words. HR systems use key words to filter out resumes before a person even reviews applicant resumes, so this is a crucial first step.
  • Take a Targeted Approach – Focus on an industry or a specific type of job so your resume tells a rich story that will resonate with the audience
  • Add Social Media Profiles – Since resumes should be 1 page, including your LinkedIn profile is very helpful to recruiters as they can learn more about you.  Of course, this assumes that your LinkedIn profile is as professional and current as your resume!
  • Include Hyperlinks to Relevant Work – This is a great way to stand out if you have marketing materials you’ve created or a presentation on a relevant topic that you’d like to share.  Only include hyperlinks in resumes that are emailed as it will be marked as spam in most HR databases.
  • Send It to the Right Person – In addition to sending your resume to the address noted, do a little research on LinkedIn or Google to see if you can also find the hiring manager’s email address or contacts within the company that are a part of your network.  You can never have too many connections!
  • Create a Digital Friendly Version – Many HR systems do not like bullets, boldface type, indentions, unusual fonts, etc.  Have one beautiful copy you use for emails and in-person interviews and a digital version you upload to HR databases.
  • Make it Relevant – Tell employers what they want to know about you, not what you want to tell them about you.
  • Include Your Passions – Make it authentic as this differentiates you from other applicants.